Tips To Improving Your Online Sales With FaceBook Ads
Okay so we all know that one of the ways of getting more leads or sales is to use Google Adwords but I personally feel that it is too overhyped and not always the most economical solution, especially if what you have to offer requires more than a fleeting glance from the viewer. This is where Facebook wins the day with its more targeted advertisement system and the various ways it displays ads.
To start with you have several options of ad placement. From placing right in the timeline on desktop and/or mobile view to side placement to the right feed. Then there is the blatant advertisement efforts that you can engage in using Instagram right from within Facebook ad manager. The placement possibilities are endless, likewise is the targeting possibilities!
Here are some tips to get you going and make your Facebook ad campaigns butter smooth.
Tip 1: Always use a grid when designing your ad image
Almost everyone first prepares the image with text they wish to advertise on Facebook only to later realize that Facebook has strict regulations as to how much text an image can have, which by the way includes the text used in your logo!
To circumvent this, start by using a 5×5 grid to prepare your image. Break your canvas down to a 5×5 grid and then ensure that total text does not cover more than 5 of the boxes. This is a sure way to ensure acceptance by FB ad manager.
Tip 2: Be Specific With Your Audience Selection
More often than not, newcomers in their zeal to improve impressions expand their target location and do not bother to narrow it down enough. Problem is that if you aren’t highly specific with the interest, radius and other settings then those who do see your paid advertisement may not feel inclined enough to click or interact with it.
Oh! And before I forget always choose “those who live in this location” instead of “those from this location”. It drastically alters the end result as you really want anyone residing in a particular location to interact with your ads.
Tip 3: A/B Testing
Always run two to three simultaneous ads, with different images or target audience and other settings to find out which ones are converting better. This will allow you to reduce the overall costs in the long run. Yes, initially this approach can cost you three times but overall, it does remove a lot of overheads.